Tessera Rapid Modeling Environment: Production-Strength Data Mining Solution for Terabyte-Class Relational Data Warehouses
نویسندگان
چکیده
Profitability for leading corporations depends on increasing revenue while containing advertising and marketing costs. In an effort to acquire a complete customer profile, many organizations have created large, customer-centric relational databases. After compiling and centralizing customer data, companies are faced with the challenge of translating volumes of customer data into knowledge that can be acted upon. To maintain a competitive edge, marketing analysts need to be able to access and interpret customer information accurately and efficiently.
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